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| YOUR CONTACT IN THIS TOPIC |
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| MELINA MALCHOW |
| PHONE: +49 (0) 931 . 730 400 . 15 |
| EMAIL: m.malchow(at)ipoox.de |
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The deciding factor of any mailing campaign’s success is the data quality which determines the success or failure of any mailing action even before mailing. Data quality is often neglected for a variety of reasons; though a significant potential for savings can be realized at the selection stage, through the type of supplement, or even earlier, at the time of address purchasing. These savings potentials cannot be fully taken advantage of at a later time.
Basic prerequisites are an individual understanding of the objectives and foresight regarding the following process stages. Appropriate pre-selection, evaluation, and analysis are part of our daily business. Throughout this process the focus stays on the goal to be reached that is individually established for each project.
Selection modules developed over time, internal software solutions, and the usual processes of matching, checking for duplicates, and reference enrichments are the basis for this.
Solutions through partner companies
ADDRESS PURCHASE, TARGET GROUP SELECTION, ENRICHMENT & POSTAL DELIVERY CHECKS
For extended services, we use our well-established network of external service providers. Customized solutions require specific partners.
Our comprehensive partnerships with national and international partners specialized in most industry-specific target group selections and extended address services offer the right solution for almost any requirement. The same rule applies; you can choose anytime to work directly with our partners – we do not profit from this service in any way, but we value the results which are the basis for further work processes like individual selections, data conversion, and finally postage optimization.
Special. Independent. Goal-oriented. Comprehensive.
| IMPORTANT TO KNOW |
EXTERNAL SERVICE PROVIDERS
We are happy to arrange the right contacts for your needs. Due to the daily demands, our pool of external service providers is very large, whether it is to the leaders in the field, or to unique and very specialized national and international companies. |
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